PON.Bike Performance and Rush Sports agree new long-term Distribution Agreements for Santa Cruz Bicycles, Cervelo and Reserve brands
Johannesburg, South Africa (3 January 2023) – Rush Sports today announced that they have entered long-term Distribution Agreements with Pon.Bike Performance, the makers of Santa Cruz Bicycles, Cervelo Bicycles and Reserve Wheels. Effective immediately, the agreements entitle Rush Sports to exclusively distribute Santa Cruz Bicycles, Cervelo Bicycles and Reserve Wheels through a carefully curated network of multi-brand Independent Bicycle Dealers in Southern Africa.
Sam Bull, Chief Executive Officer of Rush Sports, said: “It has been an honour, but also very enjoyable to work with the guys from Santa Cruz for the past 5 years. We have worked very closely with them in the development of the Blur 3 and Blur 4 to meet the demanding requirements of endurance and multi-stage mountain bikers in Southern Africa. In our collaboration it is very evident that our companies share similar cultures. The agreements now in place that adds Cervelo Bicycles and Reserve Wheels will be a source of incredible competitive advantages for our multi-brand and owner managed IBD’s. We are looking forward to an exciting future working with PON.Bike Performance and the world’s fastest, most aerodynamic and performance-driven bikes”.
About PON.Bike Performance
Our bikes are the World’s fastest, most aerodynamic and performance-driven bikes. Our brands are famed for their intensive research and long track record in the most extreme situations. We employ experienced engineers with extensive knowledge of, and a passion for, performance. Based on this winning combination, our product teams develop the most innovative bikes. Moreover, we have a suitable electric variant for everyone, since even committed mountain bikers or road cyclists who want to go just that bit further(or higher) than is possible on a traditional bike, can opt for an electric one.
About Rush Sports
Rush Sports is a focused and fast growing distributor of leading cycling brands in Southern Africa. Founded in 2005, Rush Sports has a dynamic management team with a combination of youth and experience which makes the company both astute and relevant in the Southern African Bicycle industry. Rush Sports distributes to a network of more than 500 owner-managed Independent Bicycle Dealers in Southern Africa.
For more information on Rush Sports, please visit: www.rushsports.co.za
email Sam Bull directly at: sam@rushsports.co.za
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